A gentler, more manageable approach to taming your curls and frizz than relaxing. Keratin 4 + Aloe breakthrough chemistry offers lasting versatility, giving you the KERATIN POWER to choose whether you want to wear hair styled straight or "wash & go" manageable curls after one use! Transforms hair with up to 5X less damage than relaxers and *lasts up to 6 weeks on treated growth (or 5 washes)! This treatment is a gentle, semi-permanent taming product that won't damage hair structure by breaking hair bonds the way other permanent chemical treatments do, and will have a gradual and cumulative effect the more you use it! Great for root touch ups (not a root straightener) or taming in between relaxer use.